What if something you already do every day could help support Carpe Artista?

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Last week, we shared some pretty exciting news: the Carpe Artista story is coming to national television as part of The Great American Road Rally: Celebrity Edition, premiering September 16.

Today, we’re excited to share another part of this journey—and this one gives YOU an opportunity to come along for the ride and help make a difference.

Meet Heart — The Browser That Gives Back.

Heart is partnering with The Great American Road Rally: Celebrity Edition to give viewers an innovative way to support the charitable organizations represented along this incredible Route 66 journey.

And Carpe Artista is one of those organizations!

Browse. Give Back. Make a Difference.

Think about how many times you use the internet every day.

You search for something. Check the news. Shop. Look up directions. Research a project. Visit a website. Watch a video.

You’re already browsing.

Heart is a full web browser designed to turn some of the value generated by those everyday online activities into support for charities and good causes.

When you download Heart and choose Carpe Artista as your cause, your everyday browsing can help generate financial support for our mission.

You don’t have to attend a fundraiser.

You don’t have to purchase something you don’t need.

You don’t even have to change what you’re doing online.

Just change where you’re doing it.

Your Everyday Clicks Can Help Create Opportunities

For 15 years, Carpe Artista has worked tirelessly in our community to train and empower creative students with a goal of raising up the next generation of entertainment and arts industry leaders, providing a foundation to positively impact culture for Kingdom purpose.

That mission comes to life through music and arts instruction, theater, camps, performances, mentoring, community cultural experiences and opportunities for young creatives to discover and develop their gifts.

All of that requires resources.

That’s why we’re so excited about the potential of Heart.

One search may seem small.

One click may not seem like much.

But multiply those everyday actions by hundreds—and eventually thousands of people—and something very small has the potential to become something very significant.

Small actions. Ongoing impact.

The Rally Will End. The Impact Doesn’t Have To.

This may be the part of Heart that excites us most.

The Great American Road Rally will eventually reach the end of Route 66.

The television season will eventually end.

But your support of Carpe Artista through Heart is just beginning.

As long as people continue using Heart and choosing to support Carpe Artista, their everyday online activity can continue helping our mission.

Tomorrow you browse again.

Next week you browse again.

Next month you browse again.

And next year, you’re still going to be searching the internet.

That’s why we don’t see Heart as simply another Great American Road Rally promotion.

We see it as an opportunity to turn a moment of national attention into ongoing support for Carpe Artista’s mission.

The Rally may introduce you to Heart.

But your Heart can stay with Carpe long after Route 66 is in the rearview mirror.

Heart Can Go Wherever You Go

Heart is available for Mac, Windows, iOS and Android, so you can use it on your desktop, laptop, phone and tablet.

Heart also gives users the ability to see the impact their activity is helping create through their own dashboard.

And there’s another fun connection to our Route 66 adventure:

You can follow The Great American Road Rally: Celebrity Edition right through Heart.

Heart has created a special Great American Road Rally experience where you can download the browser, follow the journey and support the charitable causes represented on the Rally.

Their invitation is pretty simple:

“Download Heart Browser. Pick a charity. And ride along.”

And when it’s time to pick your charity…

We’re asking you to choose Carpe Artista.

Can We Put 10,000 Hearts Behind Carpe?

We’re dreaming big.

What if 10,000 people in Smyrna, Rutherford County, Middle Tennessee and beyond chose Carpe Artista and began using Heart for something they’re already doing every day?

Not 10,000 one-time gifts.

10,000 people creating ongoing impact through everyday activity.

Think about what could happen if Carpe families, alumni, friends, businesses, churches, arts supporters and people who simply believe in investing in the next generation all put their Heart behind Carpe.

So we’re setting a goal:

10,000 HEARTS FOR CARPE

10,000 people. One everyday choice. Ongoing impact.

It’s an ambitious goal. 

But Carpe Artista started 15 years ago with a vision of what could happen when people invest in the gifts, character and calling of the next generation.

We’ve learned not to be afraid to dream big. Honestly, in a county with over 386,000 people it is a little over 2.6%

Ready to Put Your Heart Behind Carpe?

Getting started is simple:

1. Download Heart Browser on your computer, phone or tablet.

2. Choose Carpe Artista as the cause you want to support.

3. Make Heart part of your everyday browsing.

4. Follow The Great American Road Rally: Celebrity Edition through Heart.

5. Tell someone else—and ask them to put their Heart behind Carpe too.

Download Heart and join the Rally: Heart - Great American Road Rally

Download Heart. Choose Carpe Artista. Browse with purpose.

And There’s More to This Story…

Our relationship with Heart became much more personal during the Great American Road Rally.

Somewhere between Amarillo and Albuquerque, a few hours traveling Route 66 in a Heart vehicle led to conversations about Carpe Artista’s mission, charitable giving, technology and what could happen if everyday browsing could help create sustainable support for organizations like ours.

There were also a few pretty interesting traveling companions along for that ride.

We’ll save that story for another day.

For now, we’re asking our community to do one simple thing:

Put Your Heart Behind Carpe Artista Through G.A.R.R.

Download Heart. Choose Carpe Artista. Keep browsing. Keep making an impact.

Then join us beginning September 16 as The Great American Road Rally: Celebrity Edition hits the road on national television.

The Rally will end. The impact doesn’t have to.

Originally posted by Carpe Artista via Locable